ABrandADay

ABrandADay does two things: Brand Conceptualisation and Brand Actualisation. From ideation to market launch, we redefine consumer journeys and drive campaigns that make an impact.

Our Process: Branding at the Core Branding isn’t optional - it’s the pulse of your business. Trusted and tested by clients, our proven framework turns vision into impact, delivering results that matter, every single time.

What We Do: Positioning, Strategy, Execution Certified by the Singapore Business Advisors and Consultants Council (SBACC) and regulated by Enterprise Singapore, we guide SMEs through Strategic Brand and Marketing Development to secure funding via the Enterprise Development Grant.

Honours as the Best Boutique Agency in Asia-Pacific and other accolades from the MARKies Awards, Marketing Excellence Awards, and more over the years are a testament to our purpose-driven creativity, performance-focused solutions, and ESG-forward strategies that set us apart.

Be future ready, work with us.

Year established in Singapore: 2021

Top focus areas for IA/IP services: Branding Strategy

Intellectual property awards received: WINNER: Best Boutique Agency Asia-Pacific (Campaign Asia-Pacific Event Marketing Awards 2024) ; SILVER: Best Event Branding (The Marketing Events Awards 2022) ; SILVER: Most Creative Launch / Re-launch (MARKies Awards 2023) ; SILVER: New Kid on the Block (Agency of the Year) (MARKies Awards 2023) ; GOLD: Best Use of Sustainability (The Marketing Events Awards 2023)

Type of organization: SME

Address in Singapore: 883 North Bridge Road, #15-03, Southbank, Singapore 198785

Website: https://abrandaday.com

Offer: IP Business Clinic participating service provider

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IA/IP service areas

Branding Strategy Services

Hourly rate: $200 to $400
Number of projects completed in previous calendar year: 1 to 5
Number of Branding Strategy IP experts in Singapore: 1 to 5
Number of Branding Strategy IP experts overseas: 0
Project fee starts from (in Singapore dollars): $15,000

Industry focus

Education
Electronics
Energy and Chemicals
Environmental Services
Financial Services
Food Manufacturing
Food Services
Healthcare
Logistics
Marine and Offshore
Professional Services
Retail
Security

Office locations

Head Office: Singapore

Client segments

Percentage of clients by country, based on previous calendar year:

Singapore - 100%

Testimonials

“Nafe first helped to brand my CPA practice few years back when I just step out from employment. He knows his work and pays attention to what matter most to his client. I am satisfied with his professionalism and subsequently engaged him to help with my new setup too. Branding and artwork, he is the go to guy.” - Alan Chang, Managing Director, OA Group of Companies

“Nafe and his team understood the importance and demonstrated a keen desire to connect with all our stakeholders to ensure that every voice was heard and understood.” - Oh Bee Lock, Former CEO, Singapore Logistics Association

“A boutique brand agency that punches above their size! Run by a team of highly committed and passionate brand professionals, who not only put in their best ideas to build the brand but also listen intently to clients’ needs and brand aspirations.” - Poh Hwee Hian, Former General Manager, Singapore and Malaysia, De’Longhi Group

Case studies

Key practice experts

Nafe Tong

Job Title: Chief Creative Officer / Practising Management Consultant
Years of Experience: 20 years
Location: Singapore
IA/IP-Related Expertise: Branding Strategy
Certifications/Qualifications: SAC accredited TR43 - Practising Management Consultant, ESG Essentials for SMEs: Kickstart Your ESG Journey
Awards/Accolades: GOLD: Best in Food & Beverages (Appies Asia-Pacific Marketing Awards 2022), SILVER: Excellence in Response to COVID-19 (Marketing Excellence Awards 2022), Finalist: Creative Agency Head of the Year (Marketing Talent Awards 2019), Finalist: Independent Agency Head of the Year (Marketing Talent Awards 2019)
URL of LinkedIn/Company Profile: https://www.linkedin.com/in/nafetong/

Jas Seow

Job Title: CEO / Strategist
Years of Experience: 22 years
Location: Singapore
IA/IP-Related Expertise: Branding Strategy
Awards/Accolades: Most Dynamic Creative & Digital Agency CEO Singapore (APAC Insider Awards 2023), SILVER: Best Use of Omnichannel for an Event (The Marketing Events Awards 2023), BRONZE: Best Integrated Event Campaign (The Marketing Events Awards 2022)
URL of LinkedIn/Company Profile: https://www.linkedin.com/in/jas-seow-55100a5/

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Profile last updated on 27 March 2025