Cat and Pillar

Cat and Pillar

Cat and Pillar assists companies to protect their brands globally by providing trademark registration services in over 80 jurisdictions. We have a proven track record of providing accurate assessments of the registrability of trademarks and effective responses to objections from various trademark offices. At present, our assessments of the registrability of trademarks is over 98% accurate. We also have a 100% success rate in overturning objections from Singapore, Hong Kong and Australia within a single round of appeal.

The company also provides audits of businesses to understand their portfolio of brand assets and how they can best protect them.

Our founder served as a trademark examiner at the Intellectual Property Office of Singapore for 8 years. Through this experience, he became an expert in the trademark registration requirements and processes. He is also a registered Australian trademark attorney.

Year established in Singapore: 2019

Top focus areas for IA/IP services: Trade Mark Agent Service, IP Intelligence and Search

Type of organization: SME

Address in Singapore: 9 Tai Seng Link, Singapore 534053

Website: https://www.catandpillar.com

Offer: 1) Free consultation for first-time clients on trademark registration related matters. 2) 10% discount on professional fees.

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IA/IP service areas

IP Intelligence and Search Services

  • Hourly rate: Less than $200 to $400
  • Number of projects completed in previous calendar year: 151 to 200
  • Number of IP Intelligence and Search experts in Singapore: 1 to 5
  • Number of IP Intelligence and Search experts overseas: 0
  • Project fee starts from (in Singapore dollars): $100

Trade Mark Agent Services

  • Hourly rate: Less than $200 to $400
  • Number of classes completed in previous calendar year: 501 to 750
  • Number of Trade Mark Agents in Singapore: 1 to 5
  • Number of Trade Mark Agents overseas: 0
  • Project fee starts from (in Singapore dollars): $600

Industry focus

  • Construction
  • Education
  • Electronics
  • Financial Services
  • Food Services
  • ICT and Media
  • Professional Services
  • Retail
  • Wholesale Trade

Office locations

  • Head office: Singapore
  • Regional Office(s): Hong Kong, Australia
  • Partner Office(s): USA

Client segments

Percentage of clients by country, based on previous calendar year:

  • Singapore - 85%
  • Other Countries - 15%

Testimonials

“We engaged Cat And Pillar to do a trade mark registration for Running Lab in Indonesia. Pre registration, we had many questions which they answered promptly and most importantly explained very clearly and provided us with options with various pros and cons. Very knowledgeable and professional. Thank you for the great service!” - Walter Tan, Managing Director, Outdoor Venture Pte Ltd.

“Previously, I hired a law firm to assist us with our trademark filing, but the process took so long that it seemed to have no end. We had to keep requesting for updates, but they kept sending us invoices to pay! I was really glad to find Yan Shao from Cat and Pillar. He took over our account, and charged a very reasonable rate with no hidden fees or nasty add-ons. He was responsive, on the ball, and timely with his updates. We could rest assured knowing that our trademark registration was being handled by a professional. Our trademark registration was finally approved in a short period after it was placed under Yan Shao’s management. Highly recommended.” - Ridjal Noor, Head of Marketing, Saffrons Restaurant Pte Ltd.

“We are very pleased with the trademark registration services provided by Cat and Pillar. We initially asked a different trademark agent for an assessment of our trademark and they did not think there was a high chance of registration. Cat and Pillar provided an accurate assessment of my trademark registration for Singapore and USA. Our trademark has since been successfully registered in Singapore. They also provide very prompt and cost effective services. Highly recommended for any business looking to protect their brand in Singapore or any other country.” - Yudara Kularathne, CEO, Hehealth Pte Ltd.

Key practice experts

Yan Shao TAN

  • Job Title: CEO
  • Years of Experience: 10 years
  • Location: Singapore
  • IA/IP-Related Expertise: Trade Mark Agent Service, IP Intelligence and Search
  • Certifications/Qualifications: Registered Australian Trade Mark Attorney, Specialist Certificate in Intangible Asset Management
  • Awards/Accolades: PS21 Excel Awards - Innovation Champion
  • URL of LinkedIn/Company Profile: https://www.linkedin.com/in/yanshao-tan

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Profile last updated on 8 May 2024