Etereo Group Pte Ltd

Etereo Group Pte Ltd

We are a Brand Consultancy firm that gets to the heart of why your brand exists. In more than a decade of empowering other businesses, it is clear that a strong purpose is the north star for successful Brands, guiding them through market changes with clarity and strategic direction.

Your brand begins, and is sustained, by your purpose. Everything else follows, creating a viable brand system in which every element of your brand aligns. Just as trees have a root system, so too must a business possess a brand system. An impeccable brand system anchors and sustains a viable business, nurturing its growth while helping it weather through tough times.

Furthermore, it allows effective communication, increasing your reach and further cementing a relationship with people. Together, we will discover your unique identity and express your distinctiveness to get your brand to align, engage, and resonate with your target audience.

Year established in Singapore: 2012

Top focus areas for IA/IP services: Branding Strategy

Intellectual property awards received: Singapore Good Design Award (SG Mark) 2021 ; Bronze A’ Design Award 2020

Type of organization: SME

Address in Singapore: 258 Middle Road, #02-01, Singapore 188987

Website: www.etereomedia.com

Offer: Free Consultation

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IA/IP service areas

Branding Strategy Services

  • Hourly rate: $200 to $400
  • Number of projects completed in previous calendar year: 16 to 20
  • Number of Branding Strategy IP experts in Singapore: 1 to 5
  • Number of Branding Strategy IP experts overseas: 0
  • Project fee starts from (in Singapore dollars): $10,000

Industry focus

  • Construction
  • Education
  • Electronics
  • Financial Services
  • Food Manufacturing
  • Food Services
  • Healthcare
  • Energy and Chemicals
  • Environmental Services
  • Land Transport
  • Logistics
  • Marine and Offshore
  • Precision Engineering
  • Professional Services
  • Retail
  • Sea Transport
  • Wholesale Trade
  • Real Estate

Office locations

  • Head Office: Singapore
  • Regional Offices: Kuala Lumpur

Client segments

Percentage of clients by country, based on previous calendar year:

  • Singapore - 92%
  • United States - 3%
  • Malaysia - 5%

Percentage of revenue by organisational type, based on previous calendar year:

  • Small and medium-sized enterprises - 85%
  • Large enterprises - 10%
  • Government - 5%

Testimonials

“The branding journey with Etereo has been a great experience and a critical part of elevating Anywheel to its current status as a leading shared mobility brand in Southeast Asia. With a solid strategy in place, we look forward to growing regionally and internationally, bringing more communities along for a ride.” - Htay Aung, M.Director, Anwheel Pte Ltd

“Working with Etereo was like making magic happen for our brand. They really dived into the heart of Playpoint and came up with a solid and remarkable brand system that captured the joy we wanted to bring to people’s lives all around the world. We sincerely thank them for their help in getting to where we are today.” - Jason Sim, M.Director, Playpoint Singapore Pte Ltd

“Thank you Etereo for all your help over the years! Since the beginning of our branding journey to our current endeavours in helping the city transition to a future of sustainable transportation, you’ve been very reliable and consistent with your good work.” - Sunny Chong, M.Director, Busways Pte Ltd

Case studies

Key practice experts

Mui Peng, Heng

  • Job Title: Principal Brand Strategist
  • Years of Experience: 16 years
  • Location: Singapore
  • IA/IP-Related Expertise: Branding Strategy
  • Certifications/Qualifications: Registered Management Consultant (RMC), Bachelor of Arts & Social Sciences (NUS)
  • Awards/Accolades: Singapore Good Design Award (SG Mark) 2021, Bronze A’ Design Award 2020
  • URL of LinkedIn/Company Profile: https://www.linkedin.com/company/etereo-sg/

Chin Keong, Tan

  • Job Title: Principal Consultant
  • Years of Experience: 15 years
  • Location: Singapore
  • IA/IP-Related Expertise: Branding Strategy
  • Certifications/Qualifications: Professional Singapore Certified Management Consultant (TÜV SÜD)
  • URL of LinkedIn/Company Profile: https://www.linkedin.com/company/etereo-sg/

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Profile last updated on 27 March 2025