Louken

Louken

We specialise in strategy development, intellectual property optimisation, branding solutions, crafting objectives, refining models, and establishing strong brand identities.

We establish partnerships and go-to-market strategies for maximum market penetration and value creation. Our internationalisation expertise helps companies explore new markets and devise global strategies aligned with industry trends. We offer activation services that translate strategic plans into actionable initiatives and impactful campaigns to differentiate brands, enhance brand desirability, and drive engagement. Additionally, our experiential design creates immersive brand experiences. We facilitate strategic and valuable connections and provide trade facilitation services to ensure smooth market entry and access to crucial insights.

We leverage digital technologies to drive business value, offering UI/UX design services, generative AI solutions, and business process optimisation.

Year established in Singapore: 2010

Top focus areas for IA/IP services: Branding Strategy, Innovation Consultancy

Intellectual property awards received: Marketing Interactive’s Agency of the Year 2019-2022 (Branding and Design Consultancy of the Year)

Type of organization: SME

Address in Singapore: 60 Paya Lebar Road #07-54 Paya Lebar Square Singapore 409051

Website: https://www.loukengroup.com

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IA/IP service areas

Branding Strategy Services

  • Hourly rate: $200 to $400
  • Number of projects completed in previous calendar year: 11 to 15
  • Number of Branding Strategy IP experts in Singapore: 1 to 5
  • Number of Branding Strategy IP experts overseas: 1 to 5
  • Project fee starts from (in Singapore dollars): $100,000

Innovation Consultancy Services

  • Hourly rate: $200 to $400
  • Number of projects completed in previous calendar year: 1 to 5
  • Number of Innovation Consultancy IP experts in Singapore: 1 to 5
  • Number of Innovation Consultancy IP experts overseas: 1 to 5
  • Project fee starts from (in Singapore dollars): $100,000

Industry focus

  • Air Transport
  • Construction
  • Education
  • Electronics
  • Energy and Chemicals
  • Environmental Services
  • Financial Services
  • Food Manufacturing
  • Food Services
  • Healthcare
  • Hotel
  • Land Transport
  • Logistics
  • Marine and Offshore
  • Precision Engineering
  • Professional Services
  • Retail
  • Sea Transport
  • Security
  • Wholesale Trade

Office locations

  • Head Office: Singapore
  • Partner Offices: Indonesia, Malaysia, Vietnam

Client segments

Percentage of clients by country, based on previous calendar year:

  • Singapore - 94%
  • China - 6%

Testimonials

“We embarked on a branding exercise for our subsidiary, vCargo Cloud, led by Louken Group. The goal was to reposition the brand across B2B commerce, compliance, logistics, and trade finance services. Due to the project’s complexity, we engaged Louken Group to analyze our businesses and develop a scalable brand architecture. The project management, research, strategy, and advisory provided by Louken Group were thorough and insightful. Their work included distinguishing sub-brands to target specific segments. Louken Group demonstrated a keen ability to align business objectives with market research and marketing communications. I am very satisfied with Louken Group for their recommendations and guidance throughout our brand launch. I highly recommend Louken Group for any branding exercise.” - Charlene Chen, DeClout

“We worked with Louken Group on a global rebrand of Braid Logistics. The goal was to develop a brand advantage to protect our market share against lower-priced entrants. The project management, research, strategy, and advisory provided by Louken Group were thorough and insightful, leading to the creation of HexoPure, a technology brand highlighting our polymer-science superiority. The communication systems developed were very useful for our global rollout, and the new logo enhanced our brand image to align with our value proposition. I am exceptionally satisfied with Louken Group’s recommendations and highly recommend them for any branding exercise.” - Boey Meng Hoe, Braid Logistics Asia Pte Ltd

“We worked with Louken Group to reposition SATA CommHealth, aiming to understand perceptions and transition the brand into the charity space while retaining its profit-based arm. Louken Group’s extensive project management, research, strategy, and advisory provided crucial insights fundamental to our repositioning. Their developed brand architecture and narrative effectively conveyed our mission, aligning our past and present, and enabling us to create a charity perception among stakeholders. We are grateful to the Louken Group team for their efforts.” - Chia Boon Khiang, SATA CommHealth

Case studies

Key practice experts

Noah Lee

  • Job Title: Chief Strategy Officer
  • Years of Experience: 18 years
  • Location: Singapore
  • IA/IP-Related Expertise: Branding Strategy, Innovation Consultancy
  • Certifications/Qualifications: PSMC certification - TR43 and SS 680 certifications
  • URL of LinkedIn/Company Profile: https://www.loukengroup.com

Amanda Chor

  • Job Title: Associate Strategy Director
  • Years of Experience: 12 years
  • Location: Singapore
  • IA/IP-Related Expertise: Branding Strategy, Innovation Consultancy
  • Certifications/Qualifications: PSMC certification - TR43 and SS 680 certifications
  • URL of LinkedIn/Company Profile: https://www.loukengroup.com

Joanna Teoh

  • Job Title: Strategy Director
  • Years of Experience: 13 years
  • Location: Singapore
  • IA/IP-Related Expertise: Branding Strategy, Innovation Consultancy
  • URL of LinkedIn/Company Profile: https://www.loukengroup.com

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Profile last updated on 18 June 2024