The Brand Fellows Pte Ltd

The Brand Fellows Pte Ltd

A Singapore-based certified and award-winning boutique branding agency with more than 18 years of branding experience, specialising in hospitality, F&B and consumer lifestyle products. Clients include MNCs, government agencies, SMEs and listed organisations.

Proven branding methodologies to assist clients with crafting the most appropriate positioning and brand assets, and design of annual reports, marketing collaterals and touchpoints and digital content for social media.

Year established in Singapore: 2014

Top focus areas for IA/IP services: Branding Strategy, Innovation Consultancy

Type of organization: SME

Address in Singapore: 435 Orchard Road #11-00 Wisma Atria Singapore 238877

Website: https://www.thebrandfellows.com

Offer: No obligatory engagement / meet up for project discussion

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IA/IP service areas

Branding Strategy Services

  • Hourly rate: $200 to $1200
  • Number of projects completed in previous calendar year: 6 to 10
  • Number of Branding Strategy IP experts in Singapore: 1 to 5
  • Number of Branding Strategy IP experts overseas: 0
  • Project fee starts from (in Singapore dollars): $5,000

Innovation Consultancy Services

  • Hourly rate: $200 to $400
  • Number of projects completed in previous calendar year: 1 to 5
  • Number of Innovation Consultancy IP experts in Singapore: 1 to 5
  • Number of Innovation Consultancy IP experts overseas: 0
  • Project fee starts from (in Singapore dollars): $5,000

Industry focus

  • Food Services
  • Healthcare
  • Hotel
  • Professional Services
  • Retail
  • Construction
  • Financial Services
  • Food Manufacturing
  • ICT and Media
  • Real Estate

Office locations

  • Head Office: Singapore

Client segments

Percentage of clients by country, based on previous calendar year:

  • Singapore - 100%

Percentage of revenue by organisational type, based on previous calendar year:

  • Start-ups - 10%
  • Non-profit Organisations - 5%
  • Small and medium-sized enterprises - 10%
  • Large enterprises - 50%
  • Government - 25%

Testimonials

“During the course of engagement, she impressed us with her knowledge and creativity, flexibility and adaptability to the ever changing scenarios presented each time. She is able to use analogies to explain her ideas and connect with our employees of any level. Most importantly she is able to conduct focus groups, present to us a feasible brand strategy to align all our brands, services and products, and positioning them in the global market. I would strongly recommend her for projects which needs an eye for details spanning many fields of study as she has also proven track records for UI/UX and change management.” - Mr Wong H.K, Managing Director, Unidbox Pte Ltd

“We have appointed Jingle from The Brand Fellows to assist us in our branding when we started our skin and aesthetics clinic few years ago. Jingle was very organized in her approach and had guided us on how to assess our new branding from both a business and design perspective. She has differentiated herself by not being seen as just a “design person”, but someone who puts herself in our shoes and sincerely cares for all the large and minute details, including advising on business innovation and transformation aspects.” - Dr Peter Ng, Founder, Face the Facts Skin Creations Pte Ltd

“I am happy that someone understands the brand!” - Peter Haag, Executive Director, Marketing, Raffles Hotels & Resorts

Case studies

Key practice experts

Jingle Chen

  • Job Title: Certified Branding Consultant
  • Years of Experience: 18 years
  • Location: Singapore
  • IA/IP-Related Expertise: Branding Strategy, Innovation Consultancy
  • Certifications/Qualifications: Expert Singapore Certified Management Consultant Certified by TUV SUD PSB (Business Innovation and Brand & Marketing Strategy), WSQ Advanced Certificate In Learning And Performance (ACLP), Certified PROSCI Change Practitioner CMC Partnership/ Prosci Global Affiliate Network
  • Awards/Accolades: 14th British Chambers of Commerce Business Awards - Young Professional of the Year, Best Boutique Brand Consultant APAC Insider
  • URL of LinkedIn/Company Profile: https://www.linkedin.com/in/jinglechenziyun/

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Profile last updated on 08 January 2025